A4 Guide: The Why of Me

A4 Guide: The Why of Me

The Why of Me: “Why do each of us do what we do, and why do we do it where we do it?” are questions everyone can examine closely and find interesting discoveries about their past and realizations about who they are. A long time ago, I was just a boy from suburbia who...
A4 Guide: Salute to Architectural Clients

A4 Guide: Salute to Architectural Clients

This is a salute to those people who choose to create special buildings and homes by serving as architectural clients. Undertaking the custom design and construction of a building is not easy, which is why so many people decide to just buy a “builder special,” – which...
A4 Guide: Buying Architectural & Design Services

A4 Guide: Buying Architectural & Design Services

“Why is buying architectural and design services different than buying just about everything else?” When we buy most things we are consuming them relatively quickly. A restaurant meal is gone in an hour, a piece of clothing may last a year and even a...
A4 Guide: Being A Good Client

A4 Guide: Being A Good Client

Many people never give even the slightest consideration to “being a good client,” but they are lessening the quality of work they are receiving and probably increasing their cost of service without realizing it. While this is written from the perspective of...